Proudly Baby Care Brand Receives EWG Verification

Gabrielle Union's and Dwane Wade's baby care brand Proudly has received the EWG verified mark from the Environmental Working Group (EWG). The brand is the first product line that is tailormade for melanated baby skin to receive EWG’s verification.
 
Seven of the brand’s products have earned the EWG mark: Nourishing Oil, Calming Spray, Ultra-Rich Body Butter, Hydrating Baby Lotion, All Over Balm, Gentile Baby Wash and Gentile Touch Baby Wipes:.
 
“Many decades-old, leading baby care brands that have been marketed to Black and Brown families are often made with lower quality ingredients and are not always transparent with what’s in the bottle. With Proudly, we are proud to have created a brand that is both affordable and meets the highest level of health standards set by EWG,” said Union.
 
“Proudly represents a first-of-its-kind brand that is authentically focused on an underserved customer,” said EWG president and co-founder Ken Cook. “We’re proud to have Proudly as an EWG Verified partner and look forward to future collaboration.”